Restaurant Resources Archives | PathSpot Technologies

Five Ways to Reduce the Spread of COVID-19

August 17, 2020 COVID-19, Handwashing, Non-featured, Restaurant Resources

As restaurants and bars resume operations across the United States, it’s essential that their operators implement strategies to mitigate risk and keep their employees and customers safe. Though this can evolve into a layered approach, start by encouraging behavior that reduces the spread of COVID-19 in addition to complying with any state or local regulations.

Prevent the Spread of COVID-19 by following the below steps:

Stay Home When Feeling SickTrain your team on when they should stay home and when they can return to work. This includes encouraging those who are exhibiting symptoms of COVID-19 or have been in close contact with another person who has the virus to stay home and monitor their health.
Hand Hygiene: Our favorite of the list! Require your team to wash their hands for a full 20 seconds with soap and water. This is also a good time to make sure your handwashing sinks are accessible and fully functional. Proper hand hygiene is going to be crucial in gaining the trust of your customers. Make sure you’re meeting their demands by tracking and measuring your team’s handwashing habits.
Supplies: Support healthy hygiene behaviors by ensuring you have all necessary supplies such as soap, hand sanitizer, paper towels, tissues, disinfectant wipes, and no touch trash cans.
Face Coverings & Social Distancing: Require your staff to wear necessary face coverings and consider using physical markers, such as tape or partitions, to encourage a 6-foot distance between people at all times. Face coverings are most important when physical distancing is difficult.
Signage: Post signs in visible locations to remind your team and customers of protective measures that stop the spread of germs. Download this sign to remind your customers and team of handwashing instructions, commonly missed hotspots while also signaling a safe and inclusive workplace.

For more suggestions on how to handle this uncharted territory, check out these CDC guidelines and this FDA checklist. By implementing practices that minimize risk, you’re not only protecting your customers, but also your employees. If you’re interested in learning about how you can increase the frequency and effectiveness of your team’s handwashing, just click the button below.

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Downloadable Sign: Hands Work Together to Fight Illness

July 12, 2020 Non-featured, Restaurant Resources

PathSpot stands in solidarity with the Black community against racism and injustice. To quote the National Restaurant Association, “much of our nation’s history has played out against the backdrop of restaurants, including the ongoing pursuit of equality.”

Over the last few weeks we’ve reflected on how businesses can remind their teams of hygiene practices while also signaling a safe and accepting workplace. To help, we created a free, downloadable sign that combines handwashing instructions and frequently missed hot spots with inclusive messaging. To download it, just click this link.Though this sign is intended to be hung up around handwashing stations, you can also place it in customer bathrooms as well as share it digitally.

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Marketing During COVID-19

June 6, 2020 COVID-19, Featured, Restaurant Resources

A couple of weeks ago, we created a checklist for preparing to welcome guests in the new normal. One of the items on that list focused on communication and marketing. Whether you’re partially open or partially closed, you can use marketing channels to communicate operational changes to your loyal customers and even run creative campaigns that attract new audiences. Here are just a couple of ways you can proactively market your business during this time.

PROMOTIONS + COUPONS

If you’re still offering delivery or pick up services, consider adding a coupon that can be used for the customer’s next order to incentivize future visits. This is also a great time to leverage your website so customers who don’t feel comfortable dining out can purchase gift cards and still support your business!

VIRTUAL EVENTS

Engage with your social media fans by hosting fun virtual events. Are your customers asking for recipe videos? Have a bunch of trivia questions you’ve been saving? Stream it!

GO BEHIND THE SCENES

Show customers what’s going on behind the scenes and what a typical day at your restaurant looks like. Given that cleanliness is, “probably going to be the single-most driving factor when we come out of this crisis,” this is the perfect opportunity to communicate how you’re encouraging proper hygiene practices for your staff. For example, PathSpot partners have leveraged social media to explain how they use the hand scanner to ensure their staff is free of harmful contaminants and can, therefore, confidently serve their guests.

So, how else can you use PathSpot as a marketing tool? Along with the hand scanner, we provide two visual cues for your restaurant and staff: window decals and “My Hands are Clean!” pins. Leverage these tools to market to foot traffic and communicate your commitment to hand hygiene.

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Checklist: Prepare to Welcome Guests After COVID-19

May 28, 2020 COVID-19, Featured, Food Safety, Restaurant Resources, Vetting PathSpot for Your Company

We’re all in need of some good news. New cases of COVID-19 are starting to decrease, which means your team can start thinking about opening doors to guests. Though businesses will reopen, it’s important to acknowledge that they’ll look dramatically different than they did before COVID-19. Customers will likely be wary of public spaces and have a higher demand for proper hygiene and food safety measures. Ensure you’re meeting these requirements by thinking about the suggestions below. If you want a PDF version of this list to print out or share, you can download it here.

1. Implement Social Distancing

Social distancing measures will still be in place long after businesses have the green light to reopen, so start thinking about what that may look like in your restaurant. Will you need to reduce the amount of seating in your dining room? Does it make sense to implement a reservation-only policy? Is there anything you can do to show your customers that your kitchen staff is also practicing proper protocols?

Photo by Macau Photo Agency on Unsplash

Photo by PathSpot

2. Retrain your Staff

Properly train your staff about the new norms of your establishment. Go over proper handwashing techniques, outline social distancing rules, and hang up resources they can reference whenever they need to.

3. Level up your Food Safety & Hygiene

When businesses are able to reopen dine-in services, customer expectations for food safety and hand hygiene will be elevated. You can implement obvious and effective hygiene measures to reassure customers that it’s safe to return to your restaurant. Tools and technology like the PathSpot hand scanner can effectively signal to your customers where your priorities lie. This device tracks and monitors hand washing frequency and effectiveness to detect harmful contaminants. By using the scanner, you’ll be able to confidently serve your guests, knowing your team’s hands are contaminant-free and safe to handle food. It’s going to be more important than ever before that you’re doing everything you can to ensure the safety of your staff and customers.

Are you interested in learning how PathSpot can help you prepare for reopening? Contact us here.

Photo by PathSpot

Photo by Cytonn Photography on Unsplash

4. Update your Menu

When cutting costs, make sure to factor in your menu. Consider trimming down your menu to focus on fan favorites with high margins.

5. Communicate, Communicate, Communicate

Communicating your efforts with your guests is going to be a crucial step to prepare for your reopening. Take the time to update your customers on your reopening date and hours of operations, and explain that you’ll (probably) be taking baby steps to get back to business as usual. More importantly, show your customers you’re meeting proper hygiene standards through visual cues, conversations and marketing channels. For example, PathSpot partners use “My hands are clean” pins to show guests they’re using technology to guarantee proper handwashing.

Photo by PathSpot

We’re thinking about you during these incredibly heavy times, but we will all get through this together. As going back to work becomes more and more tangible, it’s important that you plan for a different dining experience than you’ve been used to. Let us help you with that.

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COVID-19 Food Safety Updates for Restaurants

April 3, 2020 COVID-19, Food Safety, Non-featured, Restaurant Resources

To Our Foodservice Friends, We’re Here For You.

We know these are uncertain times as many teams (big and small) are forced to make heartwrenching decisions in order to weather this storm. During this time, we want to emphasize our unwavering support for you and your teams. We will be sharing this list of restaurant relief funds with our network, encouraging everyone who can to donate. We are proud to work in this industry where, even in tough times, restaurants continue to go above and beyond to support their communities.

Sharing Insights – Food Safety is Still in Our Hands

We know to limit the spread of COVID-19, it’s more important than ever to handwash effectively. We’ve collected data from scanning millions of hands, and the data shows common “hot spots” or areas that are frequently missed. Remind your employees to scrub under their fingernails, remove jewelry before working, and be mindful of these commonly missed spots! Want a free version of the below sign? Download a copy here.

Restaurant Dine-in Closures: The Transition to Delivery & Take-out

As of March 19th, most states have mandated the closure of all restaurant dine-in options. Our map below shows the most recent updates from each state. Nation’s Restaurant News reported that visits to QSR are up 11% nationally since the coronavirus outbreak. The closures are calling for dine-in restaurants to pivot to a similar model, employing delivery, curbside pickup, and take-out to drive business until dine-in options can resume.

Toast: How to Manage Your Restaurant During the Coronavirus (COVID-19)

Combating Customer Fear

Restaurant customers are more conscious of food safety practices than ever and have an increased level of fear surrounding food options. It’s critical to get the word out to customers that food safety is a top priority, especially during this time. Whether it be including messaging in your take-out packaging or publicizing your food safey technology on social media, communicating with customers will help build trust.

QSR Magazine: Coronavirus Crisis Communications for Restaurants: A Checklist

We Want to Help

For any PathSpot partners that must close all operations, we will pause billing during this time.
We’re working with our partners to communicate their commitment to hand hygiene to their customers, including sending “My Hands Are Clean” pins for delivery employees and window decals to highlight handwashing verified with PathSpot.
We want to share what we’ve learned from analyzing millions of handwashes with real-time detection – download the Hot Spots sign for your location(s).

Please let us know what else we can do to support you!